According to the National Alliance on Mental Illness, millions of people (one in 5 U.S. adults) live with a mental health condition. One in 6 kids in the U.S. experience a mental health disorder each year. And among 10 to 14-year-olds, suicide is the the 2nd leading cause of death.

And yet, despite the growing focus on mental health in recent years, the stigma surrounding the subject remains firmly in place. And like all stigmas, this one feeds on misinformation, fear, and shame. Too often this keeps people from asking for and/or offering help. It’s vital that we work together to change that.

Mental health experts agree that normalizing conversations about mental health is an important part of eliminating the stigma and letting people know that they are not alone. Fight Or Flight Club’s apparel and accessories are designed to inspire conversation, promote positivity and empower people to open up about their mental health.

So, let’s get the conversations started!